Case Study #03: Old Bookshop

Digitalization Scope of Local SMEs: Madaripur

Digitalization Scope of Local SMEs: Madaripur

a BluwaveHQ initiative


Case Study #4: পুরাতন বইয়ের দোকান (Old Book Shop)

Photo of Puraton Boier Dokan (Old Book Shop)

Field capture of the business location in Madaripur.

Business Vitals

Business Name
পুরাতন বইয়ের দোকান (Old Book Shop)
Proprietor
Not visible in image
Contact
017…090222 (Partially obscured)
Location
Roadside shop, Madaripur City

Field Observations

The image shows a small, open-front secondhand bookstore located directly on a roadside. The structure is simple, with a corrugated tin roof and a large banner displaying the name “পুরাতন বইয়ের দোকান” (Old Book Shop) in red lettering. The shop is densely packed with books; the leftmost section is filled from floor to ceiling with orderly stacks. A young man in a red shirt stands near the central entrance, which leads to more book-filled shelves inside. Additional signage, including one that says “পুরাতন লাইব্রেরী” (Old Library) and another mentioning “HSC”, indicates a focus on academic textbooks. The overall impression is of a traditional, high-density, specialized micro-retail business.

Operational Analysis (Inferences)

Business Profile
Micro-enterprise specializing in buying and selling secondhand books, with a strong focus on academic textbooks (e.g., HSC level).
Inventory & Assets
Est. Value: ৳4 Lakh – ৳6 Lakh (4,000 – 6,000 individual books and other materials).
Human Resources
1-2 people, likely an owner-operated business with potential family or part-time help.
Financials (Approximation)
  • Revenue: ৳70k – ৳120k / month
  • Expense: ৳40k – ৳60k / month (incl. cost of goods)

Digitalization Scope & Impact

Recommended First Steps
  • Inventory System: Use a free tool like Google Sheets to create a basic inventory log (Book Title, Subject, Condition, Price). This is the highest priority.
  • Local Discovery: Create a Google My Business profile so students searching for “old book shop” or “HSC books” on Google Maps can find the store, its hours, and phone number.
  • Targeted Catalog: Create a Facebook Page to post photos of in-demand academic books or popular novels. Use Facebook Marketplace to reach local buyers directly.
  • Inquiry Management: Adopt WhatsApp Business to let customers quickly ask if a specific book is in stock, potentially sending photos for confirmation.
Projected Impact
  • Massively improve operational efficiency, reducing time spent manually searching for books.
  • Attract a wider customer base of students from all over Madaripur district, not just the immediate area.
  • Increase sales turnover by making it easier for customers to find and purchase needed items.
  • Financial Projection: A 20-30% increase in monthly revenue is highly achievable by becoming the go-to, digitally-accessible source for secondhand academic books in the region.