Business Vitals

Business Name

Miraj Furniture & Noksha Ghor

Proprietor

Mizanur Rahman Mintu

Contact

01988873752

Location

Roadside shop, Madaripur

Field Observations

The image captures a small, open-front furniture workshop located on the edge of a paved road. The building itself is a simple structure with weathered concrete walls and a corrugated tin roof. Inside the workshop, several large wooden furniture items, including wardrobes and cabinets, are visible. A man is seated on a plastic chair outside the shop, while two other individuals are examining a finished wooden cabinet, suggesting a potential sales interaction. The surrounding environment includes trees and other foliage, along with a pile of refuse nearby.

Operational Analysis (Inferences)

Business Profile

Micro-enterprise specializing in manufacturing & direct retail of custom wooden furniture.

Inventory & Assets

Est. Value: ৳1.5 Lakh – ৳2.5 Lakh (raw materials & 4-5 finished pieces).

Human Resources

2-3 people, likely owner-operated with helpers.

Financials (Approximation)

• Revenue: ৳60k – ৳100k / month
• Expense: ৳50k – ৳70k / month

Digitalization Scope & Impact

Recommended First Steps

• Digital Portfolio: Create a Facebook Page to act as a free digital catalog.
• Local Discovery: Set up a Google My Business profile to appear on Google Maps.
• Professional Communication: Use WhatsApp Business for customer inquiries.

Projected Impact

• Expand customer base beyond the immediate vicinity.
• Enhance brand credibility to justify better pricing.
• Streamline the custom order and communication process.
• Financial Projection: A 15-25% increase in monthly revenue is conservatively estimated.