Business Vitals

Business Name

রাজবাড়ী মিষ্টান্ন ভান্ডার (Rajbari Mishtanno Bhandar)

Proprietor

Information not available from image

Contact

Information not available from image

Location

Roadside shop, Madaripur Town

Field Observations

The image displays a small, traditional sweet shop named “Rajbari Mishtanno Bhandar” located on a roadside in Madaripur. The storefront is painted bright red, with a prominent sign in Bengali and a green corrugated tin awning. A vertical banner and a smaller poster advertise the shop’s products, which include various types of sweets and yogurt. Inside, a glass display case holds the sweetmeats. The shop has a simple, open-front design typical of local businesses in the area. A man in a blue shirt stands near the entrance, and the front of a blue vehicle is visible in the foreground, suggesting a location with vehicle access. The overall impression is of a functional, community-focused establishment.

Operational Analysis (Inferences)

Business Profile

A micro-enterprise specializing in the production and retail of traditional Bengali sweets (`Mishti`) and dairy products (`Doi`).

Inventory & Assets

Est. Value: ৳30,000 – ৳50,000 (including finished sweets and raw materials like milk, sugar, and flour).

Human Resources

2-3 people, likely owner-operated with the help of one or two sweet makers (`karigor`).

Financials (Approximation)

• Revenue: ৳120k – ৳180k / month
• Expense: ৳100k – ৳140k / month

Digitalization Scope & Impact

Recommended First Steps

• Digital Catalog: Create a Facebook Page to showcase products, post daily specials, and list contact information.
• Local Discovery: Register on Google My Business to appear on Google Maps, enabling navigation and customer reviews.
• Modern Ordering: Use WhatsApp Business to manage pre-orders for events and bulk purchases efficiently.
• Cashless Payments: Implement QR code payments via Mobile Financial Services (bKash, Nagad) for customer convenience.

Projected Impact

• Increases customer reach beyond immediate walk-in traffic.
• Builds brand credibility and trust through an online presence.
• Streamlines the process for large, profitable custom orders.
• Financial Projection: A 15-20% increase in monthly revenue is conservatively estimated within six months.