Business Vitals

Business Name

Rondhonu Khabar Ghor (Rainbow Food House)

Proprietor

Md. Sojib Molla

Contact

01948-373293, 01747-950537

Location

3 No. Shakuni College Road, Madaripur

Field Observations

The image shows the storefront of a small, local eatery named “Rondhonu Khabar Ghor.” The business has a large, colorful sign featuring its name, proprietor’s details, and pictures of various food items like biryani, curry, and kebabs. The entrance is open, revealing a modest interior with simple red plastic chairs and tables. To the right, a green corrugated metal sheet provides a partial enclosure. A red gas cylinder sits outside, indicating on-site cooking. The overall appearance is that of a typical, no-frills roadside restaurant catering to local patrons for everyday meals.

Operational Analysis (Inferences)

Business Profile

Micro-enterprise providing affordable, ready-made meals (e.g., rice, curry, biryani) for daily consumption.

Inventory & Assets

Est. Value: ৳30k – ৳50k (Primarily perishable ingredients like rice, meat, vegetables, spices, and cooking oil, plus cooking utensils and basic furniture).

Human Resources

2-3 people. Likely the owner (Sojib Molla) acting as manager/cashier, and 1-2 cooks/helpers.

Financials (Approximation)

• Revenue: ৳70k – ৳110k / month
• Expense: ৳55k – ৳80k / month (rent, utilities, daily ingredients, salary)

Digitalization Scope & Impact

Recommended First Steps

• Local Discovery: Create a Google My Business profile so the restaurant appears on Google Maps for “restaurant near me” searches.
• Digital Menu: Establish a Facebook Page to post daily menus, special offers, and clear photos of the food.
• Order Management: Use one of the phone numbers for a WhatsApp Business account to take pre-orders or small catering requests.

Projected Impact

• Attract new customers from nearby offices, shops, and college students who search online.
• Build a community of regular customers through social media engagement.
• Introduce a new revenue stream through pre-ordered takeaways and small party orders.
• Financial Projection: A 10-20% increase in monthly revenue is achievable by capturing a wider local audience.